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Persona template for a travel website, Jacob

Persona template for 'The traveler' that will save you time and money. Learn how to make your travel website easier to use for Jacob.

Meet 'The traveler', Jacob

"I am excited to see what Australia has in store for me and experience everything I can"

Jacob wants to visit Australia because of the vastly different wildlife, geographic regions, and neighbouring countries.

Jacob is motivated by visiting The Great Barrier Reef before it is destroyed. Jacob is 25-30, and lives in a rural area . Jacob is single, has no children and is often kept busy with continuosly updating his social media accounts.

Jacob is very comfortable with technology.

He plans to visit the major cities along the coast as well as a trip to the outback.

How Acme Travel can help Jacob

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Social media usage for Jacob

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The traveler
Stats for 'Jacob' insert_chart
  • Age: 25-30 years
  • Annual income: $11,000 - $30,000
  • Industry: entertainment
  • Internet usage: many times a day
  • Social media usage: addicted to
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a Certificate
  • Technical level: very comfortable
  • English level: native

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