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Persona template for: The traveler

Save time and money by starting with this 'The traveler' persona example. Learn how to make your travel website easier to use for Jacob. By putting the user first (in this case Jacob), you will be creating an experience that meets Jacob's expectations, supports their goals and remedies any pain points. This persona example could be used for the travel industry.

Meet 'The traveler', named Jacob

"I am excited to see what Australia has in store for me and experience everything I can"

Jacob wants to visit Australia because of the vastly different wildlife, geographic regions, and neighbouring countries.

This persona is motivated by visiting The Great Barrier Reef before it is destroyed. This persona is 25-30, and lives in a rural area . Jacob is single, has no children and is often kept busy with continuosly updating his social media accounts.

People like Jacob are very comfortable with technology.

He plans to visit the major cities along the coast as well as a trip to the outback.

How Acme Travel can help Jacob

Jacob has come to Acme Travel because Jacob's goal is to see the different wildlife animals present in Australia. Acme Travel could help Jacob with this goal by informing him on the geographic locations of where to find certain animals as well as the different zoo options, but one of the reasons why Jacob has not yet engaged with Acme Travel is because he wants to remain flexible with his travel plans.

Website visit goals for www.acme-travel.com

Learn how to make your website easier to use for 'The traveler' persona.

'The traveler' has recently been visiting websites in the travel sector and has arrived at www.acme-travel.com. Jacob has found that most of the websites in the travel sector have similar messaging and wants to know the main points of difference of Acme Travel.

Important
Website goals Barriers How we can help
seeing housing locations relative to modes of transportation. just having the names/prices of housing options. having an intuitive map structure that shows the locations of all the different options

Technology

Comfort level with technology

Jacob is very comfortable with technology.

Time

Spare time

On an average day, Jacob has plenty of spare time.

Jargon

Jargon familiarity

Jacob is very familiar with the industry specific terms that are used in the travel industry.

Social media usage for Jacob

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: very high usage
Twitter: high usage
LinkedIn: very low usage

Devices that Jacob uses to access the Acme Travel website

Computer

Desktop / laptop

Jacob uses a computer to access the Acme Travel website while reasearching at home.

Tablet

iPad

Jacob uses a tablet to access the Acme Travel website when traveling on public transport.

Mobile

Smart phone

Jacob uses a mobile to access the Acme Travel website when out in public.

The traveler
Stats for 'Jacob' insert_chart
  • Age: 25-30 years
  • Annual income: $11,000 - $30,000
  • Industry: entertainment
  • Internet usage: many times a day
  • Social media usage: addicted to
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a Certificate
  • Technical level: very comfortable
  • English level: native

Download this persona

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More persona templates for the Travel industry

See persona examples and templates created using our persona generator tool.

Show me personas relevant to my industry:
Young adult traveling to another country persona, Cole

Persona template: 'Young adult traveling to another country'

Cole
This persona template is relevant to the Travel industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
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