Persona template for: The hard working police officer
Save time and money by starting with this 'The hard working police officer' persona example. Learn how to make your Financial services website easier to use for James. By putting the user first (in this case James), you will be creating an experience that meets James's expectations, supports their goals and remedies any pain points. This persona example could be used for the Financial services industry.
Meet 'The hard working police officer', named James
"I want to make sure that my loved ones could continue to live the same lifestyle even if I passed away unexpectedly"
James is a police officer who fears if something were to happen to him, his children would not be financially stable.
This persona is motivated by providing for his loved ones. This persona is 40-50, lives in the suburbs and works close to the city. James is divorced/separated, has 2 children and is often kept busy with staying in shape for work.
People like James are not comfortable with technology.
He enjoys biking past his children's school during their lunch break to see if he can see them hanging out with friends outside.
How Acme Insurance can help James
James has come to Acme Insurance because James's problem is he does not think he has a valid Will set up. Acme Insurance could help James with this problem by laying out the best practices of setting up a valid Will, but one of the reasons why James has not yet engaged with Acme Insurance is he does not want to input his financials online.
Website visit goals for www.acme-insurance.com
Learn how to make your website easier to use for 'The hard working police officer' persona.
'The hard working police officer' has recently been visiting websites in the Financial services sector and has arrived at www.acme-insurance.com. James has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Insurance.Important
|How we can help
|Comparing the different insurance options available to people like James
|He doesn't believe that the rate shown is what he will be charged because of his occupation
|Showing the beginning rates for the options and offering specialised help for certain situations
James is not comfortable with technology.
On an average day, James has very little spare time.
James is not familiar with the industry specific terms that are used in the Financial services industry.
Devices that James uses to access the Acme Insurance website
James uses a computer to access the Acme Insurance website at home after dinner.
James uses a tablet to access the Acme Insurance website while watching TV.
James uses a mobile to access the Acme Insurance website when taking breaks on his bike.
Stats for 'James' insert_chart
- Life-stage: preparing a last will and testament
- Age: 40-50 years
- Annual income: $51,000 - $70,000
- Internet usage: once a day
- Marital status: divorced/separated
- Children: 2
- Education level: a Certificate
- Technical level: not comfortable
- English level: native