Persona template for a Financial services website, John
Persona template for 'The young tradesman' that will save you time and money. Learn how to make your Financial services website easier to use for John.
Meet 'The young tradesman', John
"I'd like to start my own business but I don't know if I could borrow enough money"
John has been excelling at his current work and believes he has what it takes to open his own business.
John is motivated by his social life with his buddies. John is 25-30, and lives in the suburbs . John is single, has no children and is often kept busy with working full-time.
John is not comfortable with technology.
John love going to the pub with his friend after work to watch football. He and his friends will sometimes talk about the rates they get for loans.
How Acme Anvils can help John
Website visit goals for www.achme.com
Learn how to make your website easier to use for 'The young tradesman' persona.
'The young tradesman' has recently been visiting websites in the Financial services sector and has arrived at www.achme.com. John has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Anvils.Important
Stats for 'John' insert_chart
- Life-stage: mid-way through their career
- Age: 25-30 years
- Annual income: $51,000 - $70,000
- Internet usage: once a day
- Social media usage: active
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native