Persona template for: The young tradesman
Save time and money by starting with this 'The young tradesman' persona example. Learn how to make your Financial services website easier to use for John. By putting the user first (in this case John), you will be creating an experience that meets John's expectations, supports their goals and remedies any pain points. This persona example could be used for the Financial services industry.
Meet 'The young tradesman', named John
"I'd like to start my own business but I don't know if I could borrow enough money"
John has been excelling at his current work and believes he has what it takes to open his own business.
This persona is motivated by his social life with his buddies. This persona is 25-30, and lives in the suburbs . John is single, has no children and is often kept busy with working full-time.
People like John are not comfortable with technology.
John love going to the pub with his friend after work to watch football. He and his friends will sometimes talk about the rates they get for loans.
How Acme Anvils can help John
John has come to Acme Anvils because John's goal is start his own business. Acme Anvils could help John with this goal by offering competitive rates for his loan, but one of the reasons why John has not yet engaged with Acme Anvils is fear of getting locked into something, finding a better deal elsewhere.
Website visit goals for www.achme.com
Learn how to make your website easier to use for 'The young tradesman' persona.
'The young tradesman' has recently been visiting websites in the Financial services sector and has arrived at www.achme.com. John has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Anvils.Important
|How we can help
|find rate information
|he doesn't understand the financial terms
|using more intuitive language on the website
John is not comfortable with technology.
On an average day, John has very little spare time.
John is not familiar with the industry specific terms that are used in the Financial services industry.
Devices that John uses to access the Acme Anvils website
John uses a computer to access the Acme Anvils website when he gets home from work.
John uses a tablet to access the Acme Anvils website while watching TV.
John uses a mobile to access the Acme Anvils website when traveling on public transport.
Stats for 'John' insert_chart
- Marital status: single
- Children: no
- Education level: a high school certificate
- Technical level: not comfortable
- English level: native