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Persona template for: The young tradesman

Save time and money by starting with this 'The young tradesman' persona example. Learn how to make your Financial services website easier to use for John. By putting the user first (in this case John), you will be creating an experience that meets John's expectations, supports their goals and remedies any pain points. This persona example could be used for the Financial services industry.

Meet 'The young tradesman', named John

"I'd like to start my own business but I don't know if I could borrow enough money"

John has been excelling at his current work and believes he has what it takes to open his own business.

This persona is motivated by his social life with his buddies. This persona is 25-30, and lives in the suburbs . John is single, has no children and is often kept busy with working full-time.

People like John are not comfortable with technology.

John love going to the pub with his friend after work to watch football. He and his friends will sometimes talk about the rates they get for loans.

How Acme Anvils can help John

John has come to Acme Anvils because John's goal is start his own business. Acme Anvils could help John with this goal by offering competitive rates for his loan, but one of the reasons why John has not yet engaged with Acme Anvils is fear of getting locked into something, finding a better deal elsewhere.

Website visit goals for www.achme.com

Learn how to make your website easier to use for 'The young tradesman' persona.

'The young tradesman' has recently been visiting websites in the Financial services sector and has arrived at www.achme.com. John has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Anvils.

Important
Website goals Barriers How we can help
find rate information he doesn't understand the financial terms using more intuitive language on the website

Technology

Comfort level with technology

John is not comfortable with technology.

Time

Spare time

On an average day, John has very little spare time.

Jargon

Jargon familiarity

John is not familiar with the industry specific terms that are used in the Financial services industry.

Social media usage for John

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: medium usage
LinkedIn: low usage

Devices that John uses to access the Acme Anvils website

Computer

Desktop / laptop

John uses a computer to access the Acme Anvils website when he gets home from work.

Tablet

iPad

John uses a tablet to access the Acme Anvils website while watching TV.

Mobile

Smart phone

John uses a mobile to access the Acme Anvils website when traveling on public transport.

The young tradesman
Stats for 'John' insert_chart
  • Life-stage: mid-way through their career
  • Age: 25-30 years
  • Annual income: $51,000 - $70,000
  • Internet usage: once a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a high school certificate
  • Technical level: not comfortable
  • English level: native

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More persona templates for the Financial services industry

See persona examples and templates created using our persona generator tool.

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
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