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  3. The website visitor with a dexterity challenge

Template for 'The website visitor with a dexterity challenge' persona, Jessica

Save time and money by starting with this 'The website visitor with a dexterity challenge' persona example. Learn how to make your Government website easier to use for Jessica. By putting the user first (in this case Jessica), you will be creating an experience that meets Jessica's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.

Meet 'The website visitor with a dexterity challenge', named Jessica

"I want to navigate websites quickly but I've found that some of the links are difficult to click"

Jessica wants to visit the website for her city, but she has trouble using a mouse.

Jessica works in London and lives in the suburbs. 

This persona is motivated by career progression and getting involved in her local community. This persona is 25-33, lives in the suburbs and works in the city. Jessica is married, has 3 children and is often kept busy with balancing work and family life.

People like Jessica are comfortable with technology.

Jessica likes to spend time outdoors and the time with her family is previous to her.

How Acme Government can help Jessica

Jessica has come to Acme Government because Jessica's problem is find events that her family can all go to. Acme Government could help Jessica with this problem by providing an easy way for Jessica to see family friendly events near her, but one of the reasons why Jessica has not yet engaged with Acme Government is his hand limits how she uses the website and some areas are hard to interact with.

Website visit goals for www.department.gov

Learn how to make your website easier to use for 'The website visitor with a dexterity challenge' persona.

'The website visitor with a dexterity challenge' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Jessica has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.

Important
Website goals Barriers How we can help
Navigate the site quickly as he doesn't have much spare time. There are a number of small links that are hard to click on and some elements are cumbersome to use. Ensuring that the link targets are large and are visually distinguished from surrounding text
Use her touch screen device to navigate the website. Some of the link targets on touch screens are too small. Ensure the link targets are a sufficient on touch screens.
Use her keyboard to navigate the links when it's too hard to use her mouse. The site is not completely keyboard friendly and there are some loops that stop her from tabbing through all the links. Ensure that the navigation is completely keyboard/ tab friendly.

Technology

Comfort level with technology

Jessica is comfortable with technology.

Time

Spare time

On an average day, Jessica has very little spare time.

Jargon

Jargon familiarity

Jessica is not familiar with the industry specific terms that are used in the Government industry.

Social media usage for Jessica

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: high usage
Twitter: very low usage
LinkedIn: very high usage

Devices that Jessica uses to access the Acme Government website

Computer

Desktop / laptop

Jessica uses a computer to access the Acme Government website at work.

Tablet

iPad

Jessica uses a tablet to access the Acme Government website while watching TV.

Mobile

Smart phone

Jessica uses a mobile to access the Acme Government website when traveling on public transport.

The website visitor with a dexterity challenge
Stats for 'Jessica' insert_chart
  • Life-stage: mid-way through their career
  • Age: 25-33 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

Download this persona

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Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

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  • create your own bespoke personas,
  • design briefs
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