Persona template for a Government website, Jessica
Persona template for 'The website visitor with a dexterity challenge' that will save you time and money. Learn how to make your Government website easier to use for Jessica.
Meet 'The website visitor with a dexterity challenge', Jessica
"I want to navigate websites quickly but I've found that some of the links are difficult to click"
Jessica wants to visit the website for her city, but she has trouble using a mouse.
Jessica works in London and lives in the suburbs.
Jessica is motivated by career progression and getting involved in her local community. Jessica is 25-33, lives in the suburbs and works in the city. Jessica is married, has 3 children and is often kept busy with balancing work and family life.
Jessica is comfortable with technology.
Jessica likes to spend time outdoors and the time with her family is previous to her.
How Acme Government can help Jessica
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The website visitor with a dexterity challenge' persona.
'The website visitor with a dexterity challenge' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Jessica has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.Important
Stats for 'Jessica' insert_chart
- Life-stage: mid-way through their career
- Age: 25-33 years
- Annual income: $51,000 - $70,000
- Industry: sales
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 3
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native