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Persona template for a Government website, Jessica

Persona template for 'The website visitor with a dexterity challenge' that will save you time and money. Learn how to make your Government website easier to use for Jessica.

Meet 'The website visitor with a dexterity challenge', Jessica

"I want to navigate websites quickly but I've found that some of the links are difficult to click"

Jessica wants to visit the website for her city, but she has trouble using a mouse.

Jessica works in London and lives in the suburbs. 

Jessica is motivated by career progression and getting involved in her local community. Jessica is 25-33, lives in the suburbs and works in the city. Jessica is married, has 3 children and is often kept busy with balancing work and family life.

Jessica is comfortable with technology.

Jessica likes to spend time outdoors and the time with her family is previous to her.

How Acme Government can help Jessica

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Social media usage for Jessica

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The website visitor with a dexterity challenge' persona by creating a free account.
The website visitor with a dexterity challenge
Stats for 'Jessica' insert_chart
  • Life-stage: mid-way through their career
  • Age: 25-33 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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