Template for 'The website visitor with a hearing impairment' persona, Bernadette
Save time and money by starting with this 'The website visitor with a hearing impairment' persona example. Learn how to make your Government website easier to use for Bernadette. By putting the user first (in this case Bernadette), you will be creating an experience that meets Bernadette's expectations, supports their goals and remedies any pain points. This persona example could be used for the Government industry.
Meet 'The website visitor with a hearing impairment', named Bernadette
"It would be great if more websites had accurate transcripts with their videos"
Bernadette wants to visit the website for her city, but she has trouble using a consuming video content when there are no captions or transcripts.
This persona is motivated by career progression and getting involved in her local community. This persona is 30-40, lives in the suburbs and works in the city. Bernadette is married, has 3 children and is often kept busy with balancing work and family life.
People like Bernadette are comfortable with technology.
Bernadette likes to spend time outdoors and the time with her family is precious to her.
How Acme Government can help Bernadette
Bernadette has come to Acme Government because Bernadette's goal is find suitable events for her family to go to this weekend. Acme Government could help Bernadette with this goal by Provide information about upcoming public events, but one of the reasons why Bernadette has not yet engaged with Acme Government is her hearing limits how she accesses video content the website.
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The website visitor with a hearing impairment' persona.
'The website visitor with a hearing impairment' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Bernadette has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.Important
|How we can help
|Learn more about events that are on this weekend.
|The videos don't offer captions nor a transcript.
|Offer captions or a transcript for people like Bernadette.
Bernadette is comfortable with technology.
On an average day, Bernadette has a moderate amount of spare time.
Bernadette is not familiar with the industry specific terms that are used in the Government industry.
Devices that Bernadette uses to access the Acme Government website
Bernadette uses a computer to access the Acme Government website at work.
Bernadette uses a tablet to access the Acme Government website while watching TV.
Bernadette uses a mobile to access the Acme Government website when traveling on public transport.
Stats for 'Bernadette' insert_chart
- Marital status: married
- Children: 3
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native