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Persona template for a Government website, Bernadette

Persona template for 'The website visitor with a hearing impairment' that will save you time and money. Learn how to make your Government website easier to use for Bernadette.

Meet 'The website visitor with a hearing impairment', Bernadette

"It would be great if more websites had accurate transcripts with their videos"

Bernadette wants to visit the website for her city, but she has trouble using a consuming video content when there are no captions or transcripts.

Bernadette is motivated by career progression and getting involved in her local community. Bernadette is 30-40, lives in the suburbs and works in the city. Bernadette is married, has 3 children and is often kept busy with balancing work and family life.

Bernadette is comfortable with technology.

Bernadette likes to spend time outdoors and the time with her family is precious to her.

How Acme Government can help Bernadette

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Social media usage for Bernadette

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The website visitor with a hearing impairment' persona by creating a free account.
The website visitor with a hearing impairment
Stats for 'Bernadette' insert_chart
  • Life-stage: mid-way through their career
  • Age: 30-40 years
  • Annual income: $51,000 - $70,000
  • Industry: sales
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 3
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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