Persona template for a Government website, Bernadette
Persona template for 'The website visitor with a hearing impairment' that will save you time and money. Learn how to make your Government website easier to use for Bernadette.
Meet 'The website visitor with a hearing impairment', Bernadette
"It would be great if more websites had accurate transcripts with their videos"
Bernadette wants to visit the website for her city, but she has trouble using a consuming video content when there are no captions or transcripts.
Bernadette is motivated by career progression and getting involved in her local community. Bernadette is 30-40, lives in the suburbs and works in the city. Bernadette is married, has 3 children and is often kept busy with balancing work and family life.
Bernadette is comfortable with technology.
Bernadette likes to spend time outdoors and the time with her family is precious to her.
How Acme Government can help Bernadette
Website visit goals for www.department.gov
Learn how to make your website easier to use for 'The website visitor with a hearing impairment' persona.
'The website visitor with a hearing impairment' has recently been visiting websites in the Government sector and has arrived at www.department.gov. Bernadette has found that most of the websites in the Government sector have similar messaging and wants to know the main points of difference of Acme Government.Important
Stats for 'Bernadette' insert_chart
- Life-stage: mid-way through their career
- Age: 30-40 years
- Annual income: $51,000 - $70,000
- Industry: sales
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 3
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native