We're currently in beta phase

Persona for a Financial services website, Patricia

Persona template for 'The seasoned professional' that will save you time and money. Learn how to make your Financial services website easier to use for Patricia.

Meet 'The seasoned professional', Patricia

"I want to get ahead of the game in planning for my retirement so that I don't stress about it later"

Patricia expects her business to grow in the future so she wants to begin the process of planning for retirement now while she has more spare time.

Patricia is motivated by being able to retire comfortably. Patricia is 40-50 and lives in the suburbs . Patricia is married, has 2 children and is often kept busy with work and taking her children to soccer practice.

Patricia is comfortable with technology.

She likes spending quality time with extended family when they are in town.

How Acme Financial can help Patricia

See more important information about the 'The seasoned professional' persona by creating a free account.

Technology

See the related graph by creating a free account.

Patricia is comfortable with technology.

Time

See the related graph by creating a free account.

On an average day, Patricia has a moderate amount of spare time.

Jargon

See the related graph by creating a free account.

Patricia is not familiar with the industry specific terms that are used in the Financial services industry.

Social media usage for Patricia

Of all the time spent on social media on an average day, the distribution of time is as follows:

See more important information about the 'The seasoned professional' persona by creating a free account.
The seasoned professional
Stats for 'Patricia' insert_chart
  • Life-stage: established in their career
  • Age: 40-50 years
  • Annual income: $71,000 - $90,000
  • Internet usage: many times a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: fluent

Download this persona picture_as_pdf

Create a free account to download this persona as a free (but watermarked) PDF.

No watermarks

Buy a premium subscription to download the 'The seasoned professional' persona with no watermarks. See pricing and extra benefits you get from a subscription

Share on LinkedIn

Create your own persona

Create your own version of the 'The seasoned professional' persona in minutes, without spending hours assembling your new persona.

Try our persona generator Free

or see more personas

Two professional woman in an office creating a new persona

More persona examples for the Financial services industry

See persona examples and templates created using our persona generator tool.