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Persona template for a insurance website, Chris

Persona template for 'The hard working, successful sales manager' that will save you time and money. Learn how to make your insurance website easier to use for Chris.

Meet 'The hard working, successful sales manager', Chris

"I always thought work came first, until it hit. Now I just want to be sure my family is secured"

Chris had a sudden heart attack that ended his career for the foreseeable future.

Chris is motivated by his career progression and reputation. Chris is 50, and lives close to the city . Chris is married, has 2 children and is often kept busy with his physical and mental rehabilitation.

Chris is comfortable with technology.

He has been a client for 12 years on the investments side but never thought of utilising the insurance help until now.

How Acme Financial can help Chris

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Social media usage for Chris

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The hard working, successful sales manager
Stats for 'Chris' insert_chart
  • Life-stage: recovering from a serious injury/health problem
  • Age: 50 years
  • Annual income: $101,000 - $200,000
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: married
  • Children: 2
Education/skills school
  • Education level: an Undergraduate degree
  • Technical level: comfortable
  • English level: native

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