Persona template for a insurance website, Chris
Persona template for 'The hard working, successful sales manager' that will save you time and money. Learn how to make your insurance website easier to use for Chris.
Meet 'The hard working, successful sales manager', Chris
"I always thought work came first, until it hit. Now I just want to be sure my family is secured"
Chris had a sudden heart attack that ended his career for the foreseeable future.
Chris is motivated by his career progression and reputation. Chris is 50, and lives close to the city . Chris is married, has 2 children and is often kept busy with his physical and mental rehabilitation.
Chris is comfortable with technology.
He has been a client for 12 years on the investments side but never thought of utilising the insurance help until now.
How Acme Financial can help Chris
Website visit goals for www.acme-finance.com
Learn how to make your website easier to use for 'The hard working, successful sales manager' persona.
'The hard working, successful sales manager' has recently been visiting websites in the insurance sector and has arrived at www.acme-finance.com. Chris has found that most of the websites in the insurance sector have similar messaging and wants to know the main points of difference of Acme Financial.Important
Stats for 'Chris' insert_chart
- Life-stage: recovering from a serious injury/health problem
- Age: 50 years
- Annual income: $101,000 - $200,000
- Internet usage: many times a day
- Social media usage: active
- Marital status: married
- Children: 2
- Education level: an Undergraduate degree
- Technical level: comfortable
- English level: native