Persona template for: The caring grandmother
Persona template for 'The caring grandmother' that will save you time and money. Learn how to make your Financial services website easier to use for Anita.
Meet 'The caring grandmother', Anita
"I loved my work but it became all consuming"
Anita wants to spend time with her continuously growing family and to be able to travel.
This persona is motivated by her desire to travel with her family. This persona is 58, and lives in the suburbs . Anita is married, has 1 child and is often kept busy with scapbooking and taking care of her grandchildren.
People like Anita are not comfortable with technology.
While traveling she loves taking photos to document their adventures later.
How Acme Financial can help Anita
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Website visit goals for www.acme-finance.com
Learn how to make your website easier to use for 'The caring grandmother' persona.
'The caring grandmother' has recently been visiting websites in the Financial services sector and has arrived at www.acme-finance.com. Anita has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Financial.
ImportantSee more important information about the 'The caring grandmother' persona by buying a membership. See prices or buy now.
See more important information about the 'The caring grandmother' persona by buying a membership. See prices or buy now.
Stats for 'Anita' insert_chart
- Life-stage: retired
- Age: 58 years
- Annual income: $6,000 - $10,000
- Internet usage: once a day
Relationships group
- Marital status: married
- Children: 1
Education/skills school
- Education level: a Diploma
- Technical level: not comfortable
- English level: fluent
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Social media usage for Anita
Of all the time spent on social media on an average day, the distribution of time is as follows: