Persona template for a Financial services website, Anita
Persona template for 'The caring grandmother' that will save you time and money. Learn how to make your Financial services website easier to use for Anita.
Meet 'The caring grandmother', Anita
"I loved my work but it became all consuming"
Anita wants to spend time with her continuously growing family and to be able to travel.
Anita is motivated by her desire to travel with her family. Anita is 58, and lives in the suburbs . Anita is married, has 1 child and is often kept busy with scapbooking and taking care of her grandchildren.
Anita is not comfortable with technology.
While traveling she loves taking photos to document their adventures later.
How Acme Financial can help Anita
Website visit goals for www.acme-finance.com
Learn how to make your website easier to use for 'The caring grandmother' persona.
'The caring grandmother' has recently been visiting websites in the Financial services sector and has arrived at www.acme-finance.com. Anita has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Financial.Important
Stats for 'Anita' insert_chart
- Life-stage: retired
- Age: 58 years
- Annual income: $6,000 - $10,000
- Internet usage: once a day
- Marital status: married
- Children: 1
- Education level: a Diploma
- Technical level: not comfortable
- English level: fluent