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Persona template for a Financial services website, Tom

Persona template for 'The busy construction worker' that will save you time and money. Learn how to make your Financial services website easier to use for Tom.

Meet 'The busy construction worker', Tom

"I am looking to buy more equipment but am struggling with finding a good loan rate"

Tom is the owner of an established construction company. He hopes to one day expand and evolve his company even more. With that dream Tom knows he needs a loan to pay for certain expansions. He does struggle with the vocabulary of the finance industry though and is looking for help.

Tom is motivated by building his trades company. Tom is 35, lives in the suburbs and works in the city. Tom is married, has 1 child and is often kept busy with his child and work.

Tom is not comfortable with technology.

Tom is interested in trying to expand his machinery inventory. He does not have the capital to purchase them and needs a loan.

How Acme-Finance can help Tom

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Social media usage for Tom

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The busy construction worker
Stats for 'Tom' insert_chart
  • Life-stage: established in their career
  • Age: 35 years
  • Annual income: $71,000 - $90,000
  • Internet usage: once a day
  • Social media usage: not active
Relationships group
  • Marital status: married
  • Children: 1
Education/skills school
  • Education level: a Diploma
  • Technical level: not comfortable
  • English level: native

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