Create personas and website processes in minutes - not hours
  • Login

    Login to Your Account

    Username:
    Password:
    Don't have an account yet? Create account Forgot your username or password? Recover account
  • See costs in: Image
  1. Home
  2. Persona generator
  3. The hard working police officer

Template for 'The hard working police officer' persona, James

Save time and money by starting with this 'The hard working police officer' persona example. Learn how to make your Financial services website easier to use for James. By putting the user first (in this case James), you will be creating an experience that meets James's expectations, supports their goals and remedies any pain points. This persona example could be used for the Financial services industry.

Meet 'The hard working police officer', named James

"I want to make sure that my loved ones could continue to live the same lifestyle even if I passed away unexpectedly"

James is a police officer who fears if something were to happen to him, his children would not be financially stable.

This persona is motivated by providing for his loved ones. This persona is 40-50, lives in the suburbs and works close to the city. James is divorced/separated, has 2 children and is often kept busy with staying in shape for work.

People like James are not comfortable with technology.

He enjoys biking past his children's school during their lunch break to see if he can see them hanging out with friends outside.

How Acme Insurance can help James

James has come to Acme Insurance because James's problem is he does not think he has a valid Will set up. Acme Insurance could help James with this problem by laying out the best practices of setting up a valid Will, but one of the reasons why James has not yet engaged with Acme Insurance is he does not want to input his financials online.

Website visit goals for www.acme-insurance.com

Learn how to make your website easier to use for 'The hard working police officer' persona.

'The hard working police officer' has recently been visiting websites in the Financial services sector and has arrived at www.acme-insurance.com. James has found that most of the websites in the Financial services sector have similar messaging and wants to know the main points of difference of Acme Insurance.

Important
Website goals Barriers How we can help
Comparing the different insurance options available to people like James He doesn't believe that the rate shown is what he will be charged because of his occupation Showing the beginning rates for the options and offering specialised help for certain situations

Technology

Comfort level with technology

James is not comfortable with technology.

Time

Spare time

On an average day, James has very little spare time.

Jargon

Jargon familiarity

James is not familiar with the industry specific terms that are used in the Financial services industry.

Social media usage for James

Of all the time spent on social media on an average day, the distribution of time is as follows:

Facebook: low usage

Devices that James uses to access the Acme Insurance website

Computer

Desktop / laptop

James uses a computer to access the Acme Insurance website at home after dinner.

Tablet

iPad

James uses a tablet to access the Acme Insurance website while watching TV.

Mobile

Smart phone

James uses a mobile to access the Acme Insurance website when taking breaks on his bike.

The hard working police officer
Stats for 'James' insert_chart
  • Life-stage: preparing a last will and testament
  • Age: 40-50 years
  • Annual income: $51,000 - $70,000
  • Internet usage: once a day
Relationships group
  • Marital status: divorced/separated
  • Children: 2
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: native

Download this persona

Download this 'The hard working police officer' persona, and more, from just $19 AUD.

Create your own persona

Create your own version of the 'The hard working police officer' persona in minutes, without spending hours assembling your new persona.

Try our persona generator

or see more personas

Two professional woman in an office creating a new persona

More persona templates for the Financial services industry

See persona examples and templates created using our persona generator tool.

Show me personas relevant to my industry:
The soon to retire business person persona, Gary

Persona template: 'The soon to retire business person'

Gary
This persona template is relevant to the Financial services industry.
The energetic millennial persona, Kara

Persona template: 'The energetic millennial'

Kara
This persona template is relevant to the financial services industry.
The seasoned professional persona, Patricia

Persona template: 'The seasoned professional'

Patricia
This persona template is relevant to the Financial services industry.
The young tradesman persona, John

Persona template: 'The young tradesman'

John
This persona template is relevant to the Financial services industry.

Learn about persona creation

You can learn more about user personas with our articles. Each article is designed to help you improve your digital marketing and improve your content.

The above audience persona templates are good to give you an idea of what a persona is, or to help explain the concept to your marketing team, other team members or you sales team. But these are proto personas. To help with design and marketing decisions, you need to create personas that are based on research are needed.

Going beyond marketing persona examples

You can learn to create your own personas by learning from the below articles. These articles will cover the basics of what personas are and what they are not. In short, personas aren't just a bunch of facts like demographic information and job titles. Personas go beyond demographic stats and takes into consideration attributes such as a person's motivations, behaviour patterns and goals.

Personas are not necessarily a representation of your existing customers. Instead they are a representation of your ideal customer or target customer, and include information that would influence their purchase decisions. Personas also include what's stopping them from buying a product or service from you such as common pain points. Good personas are based on good market research so it's important to learn how to turn a proto persona into a persona that's based on user research.

Articles on digital and content marketing

You can learn more about digital marketing with our articles. Each article is designed to help you improve your digital marketing, and make your digital content more appealing to your potential customers.

If you want to learn how to
  • create your own bespoke personas,
  • design briefs
  • and policies/procedures
that are specific to your marketing strategy, then we have a number of articles for you below.

Professionals in a meeting having a discussion
21 Nov 2017

How to brief a UX consultant to get the best results

Get the best from your UX consultant by following the simple steps in this article on briefing a UX agency. This article will help you get the best results from your UX agency and ensure everyone is talking to one-another at the end of the project.
Woman conducting user testing on laptop while another woman is taking notes
8 Dec 2017

How much does usability cost?

Websites that are tested save money by finding issues that are expensive to fix if discovered at a later stage.
Happy professional woman with portable device
28 May 2018

8 steps to creating an effective website brief

The work delivered by your consultant will only be as good as the brief, so we will take you through the best way to brief your consultant, and in turn get the best from your UX consultant.
A mood board for a future website design

How mood boards will save you time and money

You can make the process of website content more manageable and efficient by setting up a simple system. Find out how updating large volumes of web content can be made an easier task.
Website professionals in a Sydney office
21 Nov 2017

8 advantages of implementing an enterprise CMS

Implementing an enterprise CMS across a large organisation is a big job. You can get a head-start with this article that covers and dos and do not of rolling-out an enterprise CMS.
Business man and woman viewing mobile phone
21 Nov 2017

Websites for the hotel sector

Providers in the hospitality sector that want to remain competitive cannot afford to ignore the performance of their website.
Mature business woman smiling with hands clasped
21 Nov 2017

Websites for the restaurant sector

The hospitality sector is a highly competitive market. Restaurants that want to remain competitive must consider the performance of their website if they want to build their market position.
Business woman at a meeting in Sydney
21 Nov 2017

How much does a website cost?

You know your organisation needs a strong web presence that powerfully promotes your offering to its target audiences.
Smiling professional man at work using tablet device
21 Nov 2017

How to choose a Sydney web designer

Working with outsourced web designers, or web designers based over-seas can quickly become difficult, especially if you need to rely on their experience to understand your requirements.
Fashionable woman posing in floral dress carrying handbag
7 May 2018

eCommerce website design

You need to make sure that your online shop is designed for high conversion rates and sales.
AB testing for websites illustration
21 Nov 2017

How AB testing can improve your conversions

You should think of the results of A/B testing as a gift from the customer, they will tell you what they like and what they don’t like about your marketing efforts.
Two professionals strategising at a whiteboard
21 Nov 2017

5 step guide to migrating a website

The migration or rebuild of a business catalyst website will go far smoother if prudent preparation and planning is done before migration begins.
Digital professional with tablet in Sydney
30 Apr 2018

7 practical steps for web content creation

Web content lies at the foundation of building engaging conversations between your organisation and its customers. Great content will always work to build quality traffic, generate leads and achieve success because it will improve the customer experience.