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Persona template for a Financial services website, James

Persona template for 'The hard working police officer' that will save you time and money. Learn how to make your Financial services website easier to use for James.

Meet 'The hard working police officer', James

"I want to make sure that my loved ones could continue to live the same lifestyle even if I passed away unexpectedly"

James is a police officer who fears if something were to happen to him, his children would not be financially stable.

James is motivated by providing for his loved ones. James is 40-50, lives in the suburbs and works close to the city. James is divorced/separated, has 2 children and is often kept busy with staying in shape for work.

James is not comfortable with technology.

He enjoys biking past his children's school during their lunch break to see if he can see them hanging out with friends outside.

How Acme Insurance can help James

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Social media usage for James

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The hard working police officer
Stats for 'James' insert_chart
  • Life-stage: preparing a last will and testament
  • Age: 40-50 years
  • Annual income: $51,000 - $70,000
  • Internet usage: once a day
Relationships group
  • Marital status: divorced/separated
  • Children: 2
Education/skills school
  • Education level: a Certificate
  • Technical level: not comfortable
  • English level: native

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