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Persona template for a Government website, Sarah

Persona template for 'The enthusiastic university applicant' that will save you time and money. Learn how to make your Government website easier to use for Sarah.

Meet 'The enthusiastic university applicant', Sarah

"I just want to find key info quickly about my financial support options, using my screen reader"

Sarah is finishing school and wants to start a degree next year.

Sarah is motivated by getting into a good university. Sarah is 17, lives in the suburbs and works in the suburbs. Sarah is single, has no children and is often kept busy with socialising and working at her casual job.

Sarah is comfortable with technology.

Sarah has other friends that also use assistive technology and they prefer using the websites that have a good standard of accessibility.

How Government Department can help Sarah

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Social media usage for Sarah

Of all the time spent on social media on an average day, the distribution of time is as follows:

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The enthusiastic university applicant
Stats for 'Sarah' insert_chart
  • Life-stage: finishing high school
  • Age: 17 years
  • Annual income: under $5,000
  • Industry: retail
  • Internet usage: many times a day
  • Social media usage: active
Relationships group
  • Marital status: single
  • Children: no
Education/skills school
  • Education level: a Certificate
  • Technical level: comfortable
  • English level: native

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