Persona templates and examples

Persona template: 'Buyer persona for a new car shopper'

Persona template: 'The busy business owner'

Persona template: 'The enthusiastic community member'

Persona template: 'The website visitor with limited dexterity'

Persona template: 'The hard working small business owner'

Persona template: 'The enthusiastic business owner'

Persona template: 'The website visitor with a dexterity challenge'

Persona template: 'The website visitor with a hearing impairment'

Persona template: 'The hard working police officer'

Persona template: 'The caring grandmother'

Persona template: 'The hard working, successful sales manager'

Persona template: 'The busy construction worker'

Persona template: 'The soon to retire business person'

Persona template: 'The energetic millennial'

Persona template: 'The seasoned professional'

Persona template: 'The young tradesman'

Persona template: 'The grandma leaving an inheritance'

Persona template: 'The retiree that doesn't think 401(k) is enough'

Persona template: 'The laborer focused on making ends meet'

Persona template: 'Young adult traveling to Australia'

Persona template: 'The traveler'

Persona template: 'The hardworking cafe-goer'

Persona template: 'The Ambitious Marketing Assistant'

Persona template: 'The Organized Project Manager'

Persona template: 'The young school leaver'

Persona template: 'The parent of a potential study abroad student'

Persona template: 'The potential study abroad student'

Persona template: 'The parent of a student wanting to study abroad in Australia'

Persona template: 'The student that wants to study abroad in North America'

Persona template: 'The potential graduate student'

Persona template: 'The study abroad student'

Persona template: 'The time-poor professional'

Persona template: 'The Stay at Home Mother'

Persona template: 'The busy mature-age student'

Persona template: 'The nervous school leaver'

Persona template: 'The busy primary school teacher'

Persona template: 'The ambitious corporate warrior'

Persona template: 'The father looking to return to work'

Persona template: 'The enthusiastic college applicant'

Persona template: 'The ambitious networker'

Persona template: 'The mother of a potential study abroad student'

Persona template: 'The potential international student'

Persona template: 'The online shopping professional'

Persona template: 'The ethical e-commerce buyer'

Persona template: 'The ethical online shopper'

Persona template: 'The Time Poor Marketing Manager'

Persona template: 'The University Professor/Researcher of Immunology'

Persona template: 'The Event Organizer'

Persona template: 'The Prepared Professional'

Persona template: 'The Small Business New Hire'

Persona template: 'The Efficient HR Employee'

Create your own proto persona

Create your own e-commerce industry persona

Create your own persona!

Create your own accessibility focussed persona

Persona template: 'Buyer persona for a new electric car shopper'

Persona template: 'The Accomplished Marketing Manager'

Persona template: 'The Ambitious UX Pro'